We homo sapiens by instinct crave for authentic connection and communication with fellow human beings. It is true for companies and brands as well. They too are human, and it isn’t always evident outright whether a brand is a friend or foe. Put simply, companies are groups of people, gathered in the pursuit of […]
2016 has been a mixed bag with several unexpected outcomes. Even though not all such changes were bad, there’s a lot to look forward to in 2017. There are several likely (significant) changes in digital marketing, especially within the world of influencer marketing. 2016 saw the aura of celebrity endorsements finally lose its sheen
A question that most people have is about the role of search engine optimization (SEO) in content marketing. The answer is plain and simple; SEO is an essential reinforcement for your content. With the right synergy between content marketing and SEO, you can produce web pages/blogs/media posts that best serve your customers. Naturally, this
Social media is attractive to marketers because it is easy to enter into and low-cost, but you need to spend a lot of time and effort on it. Large organizations with huge budgets can mount lavish campaigns, but the smaller players and startups need value for money campaigns to survive. Startups do seem to
The million dollar question every blogger has ever had would probably be how to improve one’s ranking in search results. Here are a few advanced and reliable tips to improve your blogs ranking. But before starting out, you should check the current position of your keywords so that it would help in tracking improvement
Twitter is a fantastic social medium that can help increase your brand exposure and much more. If any of your competitors are on Twitter, it’s high time you started using Twitter to gain your share of the pie. If nobody is, you become the market leader in the ‘Twittersphere’ by default! Twitter is an