It seems that the web design is constantly going through a perpetual evolution cycle to stay relevant. Of late, several web design trends have appeared out of the blue and have changed the way we understand design forever. And now we have VR, AI-powered chatbots and interactive storytelling looking to make a lasting impact […]
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In modern times, organizations are always looking to drum up business. They resort to generating leads through customer referrals, cold calls, networking events, and so on. Social media has now emerged as a game changer regarding how organizations can generate new leads with considerably less effort. Of these – Facebook is the favorite digital
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It’s very much evident that paid social media campaigns are increasing in popularity. Spending on social advertising is expected to go beyond $35 billion this year, a staggering 16% of the worldwide digital ad market. social media marketing in sydney Unsurprisingly Facebook (plus Instagram) constitutes a significant piece of this pie, as much as an
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If you’ve ever been in the position of setting up a new website (which, in this modern digital age you definitely have), then you very well know how daunting it can be. While you may need to hire some experts (ahem.., yours truly) to do the designing part, you may be able to get
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The key to making social media truly work for you is through monitoring audience behavior and studying what they have to say about you, your products/services and your competition. With proper data, you can utilize information to make decisions on how to behave on social platforms to achieve maximum engagement that can in turn
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Social media is, without a doubt, a tremendous way to increase your business exposure and generate traffic, leads, and sales, thus creating loyal customers. Facebook remains the king of social media. It is the social network of choice for the majority of businesses. It’s easy to build your brand and create new demand for
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Lots of small business owners use email, blogs, Facebook and Twitter to aid marketing, generate leads, build awareness and grow their customer base. But LinkedIn is one social network that doesn’t receive quite the same love or attention. The fact that LinkedIn has more than 100 million members and a well-deserved reputation for
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While posting photos on Instagram, at times, we include only one or two hashtags, and at other times we go out of our way to include as many hashtags as possible. So the question is – what’s the perfect number of hashtags? The benefits of using hashtags on social media have been proven over
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Email marketing is the best way for businesses to stay connected with their target audience. In spite of the various strategies available to marketers these days, email marketing is still the leading channel for getting the best ROI and thus integral to any marketing campaign. But don’t think of email marketing as a silver
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Of late, social media marketing has quickly turned out to be the most powerful strategy to attract prospective customers, engage audiences and drive sales. Almost every marketer says they have gained exposure through social media, and as much as 80% see a positive outcome as a result. An effective social media marketing strategy needs
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