The key to making social media truly work for you is through monitoring audience behavior and studying what they have to say about you, your products/services and your competition. With proper data, you can utilize information to make decisions on how to behave on social platforms to achieve maximum engagement that can in turn increase sales.
For gathering such data, you can take advantage of the best social media monitoring tools around. With these, you will be able to track keywords, hashtags, URLs and so on.
Buzzlogix
Buzzlogix captures the buzz about your products and services in real time. You can also view what people are saying about your competition and manage most of your social media channels in one product. You can directly respond from the dashboard, whenever you or a particular keyword is mentioned, making it a great tool for managing your community interactions. The analytics and reports on social media are impressive and easy to use.
Digimind allows you to measure sentiment surrounding a keyword, whether positive, neutral or negative. You also get to view the public perception of your brand compared to the competition.
Hootsuite
A popular (and free) social media monitoring software that tracks activity levels over a number of social platforms including Facebook, LinkedIn, Twitter, Google+, WordPress, and Foursquare. You can manage scheduling posts across multiple platforms. And if more than one individual is handling different social media accounts, you can manage tasks via delegating through HootSuite.
Keyhole
Keyhole helps in monitoring your Instagram and Twitter accounts, by looking at users, keywords, hashtags, and URLs. You can access data in real time as well as historical data. You get to stay consistent with your posting frequency and see heat maps that display activity levels in various parts of the world.
Klout
A social media monitoring software that has been quite controversial, with many equally liking it as well despising it. The scoring system can vary in accuracy, yet being of use in fine-tuning posts to achieve optimum engagement. Altogether, Klout is a great tool for measuring the influence that gives you information on what influences people and how they feel about your brand.
Simply Measured
A paid platform that keeps track of many metrics gathering data and analyzing activity. The free version can create free reports on Facebook, Google+, Instagram, and Twitter. You get to receive insights on your FB content, Instagram engagement, customer service metrics and trends as well as competitor fan pages.
Sprout Social
One of the most popular social media monitoring tools that gives you the analytics to increase social media engagement. One can also publish posts from the Dashboard as well as collaborate with your team.
TweetReach
TweetReach is a great monitoring tool to see how many people your tweets reach. You can also measure the impact of social media discussions as well as learn about your most influential followers, pointing you toward the right audience. With such targeting, you are more likely to achieve better results.
The above tools will help you monitor everything related to user behavior so that you can capitalize on the information.
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