Facebook has grown a lot and how?! It’s now a network of 1.8 billion active users and counting. The platform has evolved a lot in just a few years, and staying up to date with those changes can be a challenge. The platform has changed as much for marketers as it has for the casual user.
Here we highlight some new features and strategies that marketers will need to use going forward.
Call To Action on Your Page
This functionality was recently added, and every page owner should take advantage. You can add a call to action button in the bottom right-hand corner of your cover photo. This makes it easy for fans to get in touch with your business – gaining you some extra site traffic.
Embedding Facebook Content
It’s always a good idea to incorporate your Facebook content into a blog post (or even anywhere else online.) Mixing up different forms of content is a sure way of creating more touch points with potential customers. Facebook makes it very easy to embed content – just click on the upper right-hand corner of your post, copy, and paste.
Upload Your Email List
If you have an enormous list of e-mail contacts, you need to upload it to Facebook. Once loaded, you’ll be able to advertise to every single Facebook account that’s associated with the e-mail.
This practice is excellent because it enables you to engage at multiple touch points with your potential customers similar to retargeting. Utilize their past interest in your brand, and try running a Like or engagement campaign encouraging them to communicate with you on social media marketing in Australia.
Retargeting
You absolutely should start a retargeting campaign – especially if you own a business and have a website. It is one of the most productive forms of advertising online. In short, it enables you to advertise to people who’ve already paid a visit to your website. All you need to do is install Facebook’s tracking pixel on your website, and wait for visitors to stroll in.
Saved Audiences
This can be incredibly useful – especially if you want to focus on a particular market. You can create custom audiences based on set parameters from within Facebook’s Business Manager. This allows you to target specific groups of people, making sure that specific content reaches the appropriate demographic. You can test it out easily – it’s 100% free to set up, and you can see how large your audience is before you start paying for advertisements.
Be Responsive
Facebook is increasingly calculating response time into their algorithm, so be sure to respond promptly to messages. Your response time is also live on your page, so fans get to see how quickly you may interact with them. B2C interaction is seen moving towards social messaging in great numbers this year, so be sure to stay ahead of the curve and respond promptly.
Keep in mind that you need to be social on social media. It was built for individuals around the world to connect with one another. It’s not a soapbox, and if you’re having fun, there’s a good chance that your viewers are too.
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