Email marketing is the best way for businesses to stay connected with their target audience. In spite of the various strategies available to marketers these days, email marketing is still the leading channel for getting the best ROI and thus integral to any marketing campaign. But don’t think of email marketing as a silver […]
Email Etiquette For Marketers Read More »
Of late, social media marketing has quickly turned out to be the most powerful strategy to attract prospective customers, engage audiences and drive sales. Almost every marketer says they have gained exposure through social media, and as much as 80% see a positive outcome as a result. An effective social media marketing strategy needs
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Facebook has grown a lot and how?! It’s now a network of 1.8 billion active users and counting. The platform has evolved a lot in just a few years, and staying up to date with those changes can be a challenge. The platform has changed as much for marketers as it has for the
Updated Marketing Tips for Facebook in 2017 Read More »
In the matter of lead generation, most business owners find it difficult to come up with groundbreaking ideas. ‘Quality & Unique Content’ is in demand more than ever in today’s business environment. However, if done right, content marketing can easily become one of the biggest driving forces for a brand. An effective content marketing
Ways To Increase Leads by Effective Content Marketing! Read More »
Facebook lead ads are a powerful way of generating leads at an excellent value compared to other search channels. Not that you should discard other channels and put all your eggs in one basket. But this is a good option worth diversifying into. For those considering Facebook lead ads, here are a few tips
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In these digital days, any business without a digital strategy is destined for failure. Digital marketing efforts are important to gain new customers and also to deepen relationships with existing ones. However, due to budget constraints, many small businesses find it hard to build an effective digital presence. Here we present five free digital
5 Essential Marketing Tools For Small Business Owners Read More »
The sales process has always been an in-person, relationship building activity. However, nowadays, a newer breed of clients are too busy or plain not interested in taking the time to maintain relationships in person. How can the services industry use technology to deliver excellent and compliant services especially in finance when time is at
How to Use Tech to Schedule and LinkedIn to Prospect Read More »
Facebook likes to keep itself busy around the year, bringing us frequent (and fascinating) updates. Facebook truly believes that video is the future. It now gives more insight into Video Ads results. Now, you can see new in-view and duration statistics for Video Ads, including: the time an ad was fully played, when only
What Facebook’s Upto?! Read More »
Social media was on a roll in 2016, with leading companies like Starbucks, Nike, Red Bull, and Chobani taking to Facebook, Twitter, YouTube and other social channels to reach new customers and build their brand. Notable brands used social media creatively to solicit product designs, finalize their prices and publish content. So if you’re
The 4 Inspirational Social Marketing Wins for 2017 Read More »
If your social media campaigns seem to be delivering fewer results recently, you aren’t alone. Even large brands (reportedly) reach as little one in every 50 of their own followers, i.e., a mere 2%. This isn’t surprising with content being shared more than ever. The space in our news feed is at a premium
Social Media – Changes your Business Need to Make in 2017 Read More »
