[vc_row][vc_column][vc_column_text]Both can be viable paid media options depending on your business objectives and the marketing budget.
More importantly, their continual year on year growth cannot be ignored. Facebook’s growth is primarily due to the network’s targeting capabilities, the spread of mobile, and the growth in user base. AdWords growth is mainly due to the growth of mobile, shopping, and other ad formats.
There is no one-size-fits-all solution and so, when selecting one channel over the other, there are several factors to consider when deciding which is best for your company or brand.