Last updated: 30 October 2026
1. Who we are
AXS-2 Sales and Marketing Consultants (AXS-2, we, us) is the trading name of James Henry Morgan, ABN 18 325 488 356. Our address is 3b Moombara Crescent, Port Hacking, NSW, 2229, Australia.
This policy explains how we collect, use, share and protect personal information when you visit axs2.com.au, contact us, subscribe, book a meeting, apply for a role or become a client.
Our privacy officer is James Morgan, Principal Consultant. Email catchall@axs2.com.au or call 0468 495 848.
2. The laws we follow
We handle personal information in line with:
- the Privacy Act 1988 (Cth) and the Australian Privacy Principles
- the Privacy Act 2020 (New Zealand)
- the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (UK)
- the EU GDPR and the ePrivacy Regulations 2011 (Ireland)
Where one of these laws gives you stronger protection, we apply it to you.
3. What we collect
| Information | Examples | How we get it |
|---|---|---|
| Contact details | Name, business name, email, phone, your message | Contact form, quote request, subscribe form, chat, email, phone |
| Voice messages | Your recorded message and the contact details you leave | WP Voicemail widget |
| Meeting bookings | Name, email, phone, meeting time and notes | Bookafy booking form |
| Client account details | Billing contacts, ABN, purchase orders, access you grant to your website, ad or analytics accounts | From you during an engagement |
| Chat history | Messages and the email address you enter in our chat | Customerly chat widget |
| Website usage | Pages viewed, time on page, referring site, device, browser, approximate location | Google Analytics 4, Capturly and Metricool |
| Session recordings and heatmaps | Clicks, scrolls, mouse movement. Form entries are masked. | Capturly and HappierLeads |
| Company identification | Your IP address matched to the organisation that owns it, plus that organisation’s name, industry and size. We do not identify you as a person. | HappierLeads |
| Security data | IP address, browser details and activity used to block spam and attacks | Wordfence and Google reCAPTCHA |
| Job applications | CV, contact details, work history | Join Our Team page or email |
We also use Google Search Console. It shows us aggregated data on how our site appears in Google search. It places no cookies on your device and does not identify you.
We do not ask for sensitive information such as health, racial or ethnic origin, religion or political views. Please do not send it to us.
4. Why we use it
The right-hand column applies if you are in the UK or the EU. Those laws require us to state a lawful basis for each use.
| Purpose | Lawful basis (UK and EU) |
|---|---|
| Reply to enquiries, voice messages and quote requests | Steps before a contract, or our legitimate interest in answering you |
| Book meetings with you | Steps before a contract |
| Deliver our services, manage your account and invoice | Contract |
| Keep tax and business records | Legal obligation |
| Send our newsletter | Your consent |
| Measure and improve our website (Google Analytics, Capturly, Metricool) | Not used for UK and EU visitors |
| Identify which companies visit our website (HappierLeads) | Not used for UK and EU visitors |
| Run live chat (Customerly) | Your consent for the chat cookies. Contract or legitimate interest to answer your question. |
| Assess job applications | Steps before a contract |
| Protect our systems, prevent spam and fraud, handle legal claims | Legitimate interest. Legal obligation where it applies. |
We do not sell personal information. We do not share it with others for their own marketing.
5. Cookies and tracking tools
| Tool | Provider | What it does |
|---|---|---|
| Google Tag Manager | Loads our other website tools | |
| Google Analytics 4 | Counts visits and shows how people use the site | |
| Capturly | Capturly, Inc. | Heatmaps and session recordings, stored in the EU. IP addresses are cut short before storage. |
| Metricool | Metricool | Measures website visits alongside our social media results |
| HappierLeads | CMSDRIVEN LTD | Matches your IP address to the company that owns it, and records how visitors move through the site |
| Customerly | Customerly Limited, Dublin | Live chat and chat follow-up by email, stored in the EU |
| WP Voicemail | WP Voicemail | Lets you leave us a voice message |
| Bookafy | Bookafy | Lets you book a meeting with us |
| Google reCAPTCHA | Blocks spam on our forms | |
| Wordfence | Defiant, Inc. | Protects the site from attacks |
| Essential cookies | AXS-2 | Keep the site working and remember your cookie choice |
Every visitor sees our cookie banner. Analytics, visitor insight, chat and booking tools load only after you accept them. Accept all, Reject all and Choose carry equal weight. We store your choice in your browser for six months. You can change it at any time in Cookie Settings at the foot of every page.
If your device is set to a UK or European time zone, we do not load Google Tag Manager, Google Analytics, Capturly, Metricool or HappierLeads at all, even if you accept. We offer you only the chat and booking tools.
You can also opt out directly:
- Google Analytics: install the Google Analytics opt-out browser add-on
- HappierLeads: happierleads.com/opt-out
- Any cookie: delete it in your browser settings
6. Who we share it with
- Service providers who run tools for us: Google, Capturly, Metricool, HappierLeads, Customerly, WP Voicemail, Bookafy, Wordfence, our web host VentraIP, our email platforms Moosend and SendFox, and our accounting system Zoho Books.
- Our team and contractors in Australia, the Philippines, India, Pakistan, Bangladesh and Indonesia. Some are engaged through Upwork. All work under confidentiality obligations and see only what their task needs.
- Professional advisers such as our accountant and lawyers.
- Regulators, courts and police when the law requires it.
7. Information sent overseas
Your information may be stored or accessed in Australia, the United States, the European Union, the United Kingdom, the Philippines, India, Pakistan, Bangladesh and Indonesia.
Before we send personal information overseas we take reasonable steps to make sure the recipient protects it to the standard of the Australian Privacy Principles and the New Zealand Privacy Act. For information covered by UK or EU law, we rely on an adequacy decision, the EU-US Data Privacy Framework where the recipient is certified, or the EU Standard Contractual Clauses and the UK Addendum to them.
8. How long we keep it
| Information | How long |
|---|---|
| Enquiries, voice messages and bookings that do not become work | 24 months after last contact |
| Client records and invoices | 5 years after the engagement ends, to meet Australian tax record rules |
| Newsletter subscription | Until you unsubscribe. We then keep your email address on a do-not-send list so we never email you again. |
| Google Analytics data | 14 months |
| Capturly recordings | Deleted automatically at the end of our Capturly plan’s storage period |
| HappierLeads visitor records | 90 days |
| Chat history | 24 months |
| Job applications | 12 months, unless you agree to a longer period |
When we no longer need information, we delete it or de-identify it.
9. How we protect it
- Multi-factor sign-in on every business account that holds personal information
- Access limited to the people who need it
- Encrypted connections (HTTPS) across our website
- Written data processing terms with our main service providers
If a data breach is likely to cause you serious harm, we will tell you. We will also notify the relevant regulator where the law requires it.
10. Automated decisions
We do not make decisions about you by automated means that have a legal or similarly significant effect on you. No computer program makes, or substantially helps make, a decision that significantly affects your rights or interests.
11. Marketing emails
We send our newsletter only to people who ask for it. Every email shows who sent it and has an unsubscribe link. We act on an unsubscribe within 5 working days. We do not buy or rent email lists.
12. Your rights
Everyone can ask us to:
- give you a copy of the personal information we hold about you
- correct information that is wrong, out of date or incomplete
- stop sending you marketing
If you are in the UK or the EU you can also ask us to:
- delete your information
- restrict how we use it
- object to a use based on our legitimate interests
- send your information to you or another business in a common format
- withdraw your consent at any time. This does not affect what we did before you withdrew it.
Email catchall@axs2.com.au. We may ask you to confirm your identity. We reply within 20 working days. We do not charge for a request unless it is plainly excessive.
13. Complaints
Contact our privacy officer first. We will respond within 20 working days.
If you are not satisfied, you can complain to the regulator where you live:
- Australia: Office of the Australian Information Commissioner, oaic.gov.au
- New Zealand: Office of the Privacy Commissioner, privacy.org.nz
- United Kingdom: Information Commissioner’s Office, ico.org.uk
- Ireland: Data Protection Commission, dataprotection.ie
14. Children
Our website and services are for businesses. We do not knowingly collect information from anyone under 18.
15. Changes to this policy
We will update this policy when our practices change and show the new date at the top. We will email clients about any change that affects how we use their information.
Read our Terms and Conditions.