Social media is, without a doubt, a tremendous way to increase your business exposure and generate traffic, leads, and sales, thus creating loyal customers.

Facebook remains the king of social media. It is the social network of choice for the majority of businesses. It’s easy to build your brand and create new demand for your products and services.

Facebook is where your future customers hang out. People spend a ridiculous amount of time on social media and Facebook is too huge for a business of any size to ignore.

Pages Vs Ads

If you aren’t already advertising on Facebook, you’d be crazy not to. For starters, your need to have a business page.

But what you may not realize is that very few of your fans, on average, will actually see your updates. Over the past few years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating businesses everywhere.

That’s now the truth about marketing on Facebook: You need to use Facebook ads if you want consumers to discover your business. The good news is that you don’t need to spend much.

Targeted Ads

Facebook makes targeted ads easier than you think. Facebook Ads let you target users by demographics, location, gender, age, interests, and connections.

They can also help you get in front of specific and motivated segments of your audience with some powerful targeting options.

These include:

Nurturing leads and build loyalty.

   Create “lookalike audiences” (audiences that resemble your ideal customer)

   Tapping into recent purchase behavior.

   Life-event targeting.

        Turn super granular with your targeting.

Remarketing

Remarketing is the most powerful way to grow your business. In short, the strategy positions your ads in front of people who have either visited your website, used your mobile app, or given you their email address. These ads will pop up when they visit or use social media, shop on other websites, watch videos, use other mobile apps or even in searches on Google.

You should make use of remarketing for hard offers– sign-ups, downloads, consultations, etc. Or even combine remarketing with Facebook product ads.

Call Buttons

Converting leads from users on Facebook is a huge challenge.

Facebook has over a billion mobile visitors every month, and more than half its users only access the network via mobile. These mobile Facebook users will click on the Call Now button when an ad convinces them. The lead is instantly captured by bypassing the old-school desktop search conversion funnel concept entirely! That’s why these are way more valuable than mere clicks on websites, and the Call Buttons are game changers.

Tools To Manage Ads

Many businesses still believe Facebook Ads are “too complicated.” However, a little technology will help convince you otherwise. There are Facebook Ads tools that can easily create and manage your ads. They can have enormous benefits for all types of businesses and will be worth the time and money you invest in.

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